Saturday, October 5, 2013

Is This an Ugly Marketing Tactic?

Think about you own a men's outfits store. You might be in a Shopping mall or shopping area were there are many other men's outfits shops. You offer tops, pants, connections, footwear, t-shirts and denims just like every other men's outfits store. And if you are a little company, you likely don't have lots of money to invest on a advertising strategy.

You need to entice more customers to your store. Word-of-mouth may be good for you and you may even have a data source of customers to whom you deliver an e-news weekly. But you need NEW customers too. You can't depend on the customers you already have.

What do you do?

You need a ideal interaction remedy. One that is powerful, unforgettable, appropriate and cost-effective.

Max possessed a men's outfits store. He had the same issue experienced by many suppliers - not enough customers and no enough money to invest on a big advertising strategy - an offer that would put a huge hole in the issue.

His solution? Max designed 'The Ugliest Tie Competition'. It began little to begin with as Max put up a indication in his store screen, published on Facebook or myspace and welcomed customers to bring in their ugliest tie. The champion would get a $500 coupon to deliver in Max's store.

Customers thought this was a fun idea and term distribute. Individuals were coming in to Max's store just to see the increasing selection of unpleasant connections. Customers were informing buddies and fairly soon the regional press grabbed on the tale. It was different and would make for an exciting regional information product. Max was questioned on tv and the tale distribute even further - and it didn't price Max a single penny for the extra 'public relations' protection.


Max drawn thousands, perhaps countless numbers, of individuals to his store who had never walked feet inside his entrance before. And Max didn't just depend on the originality of his competitors, he utilized all the marketing. He requested individuals indication up to his e-news because they would get information on new outfits collections, sales and special client activities. He was able to show customers that he offered great client support, had fantastic outfits, and he began increasing the product information of his store. He began modifying individuals views of his store. He was building his product.

The competitors ran for three several weeks and the press even protected the 'award ceremony' when the ugliest tie was declared. This fun, appropriate and unforgettable occasion price Max almost nothing, plus the $500 coupon - although the 'real' price to Max was much less.

How can you extend the opportunity of YOUR communications? What will allow you to obtain more assurance about the marketing information you are sending? Can you create a competitors or produce free press advertising like Max did?


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